Social Media Marketing Workshop

Image licensed under the creative commons by mkhmarketing

There are over two billion people around the world sharing content on social media. Facebook,  youtube,  Instagram,  Twitter,  Vine,  Linkedin,  Pinterest,  Vimeo, Slideshare, Snapchat....Come along to this intensive course in the Making Museums Work professional development series to see how you could navigate this medium.

Date:               Friday, 27 May 2016.

Time:               9.45am to 4pm [Registration 9.30am]

Where:            MAC - Moonah Arts Centre, 23 -­ 27 Albert Road, Moonah

Cost:               MAT Members: $20; Non-Members $40

Bookings/  Inquiries:  

Arts Tasmania, (03) 6165 6666 or by email: arts.tasmania@arts.tas.gov.au            

Registration form can be downloaded here

Speakers

Tara Howell, Echelon Marketing   

                                                       

Tara operates daily in the space of marketing through her consultancy Echelon Marketing. With the assistance of her associates, Tara works with businesses to develop and implement their own marketing strategies. Tara’s presentation will provide a refreshing perspective on the sometimes daunting world of marketing, leaving you with practical advice on what your next steps should be.

Edwina Morris, Arts Tasmania

Edwina has a strong background in the arts and cultural industries and has a lot of experience in marketing and digital communications. She currently manages the digital communications for Arts Tasmania including website content, electronic newsletter, social media accounts and the Tasmanian Arts Guide. She also has experience working with tradition media, managed the Tasmanian office of the Australian Film, Television and Radio School, worked on the Tasmanian Bicentenary Program and has directed film festivals and other events.

Program

 9.45am                 Welcome, induction and introduction

10.00am               Tara Howell, Echelon Marketing  

                             ·         What is marketing?

·         Framework of contemporary marketing principles

·         What is a brand?

·         How to develop your  brand?

·         How to promote your brand?

·         What it means to be living your brand?

11.15am               Break - working morning tea (provided)

11.30am               Edwina Morris, Communications Officer, Arts Tasmania

·         What are the best social media platforms to use?

·         What is each platform's advantages and disadvantages?

·         What are some traps for young players and how to avoid them?

·         Does "boosting" work?

12.30     Lunch

1.30pm                 Edwina Morris, Arts Tasmania

(Afternoon tea break between 2.30pm – 2.45pm)

Blogging as a way to communicate stories about your organisation - collections, programs and events.

·         What is a blog and how to set one up?

·         How can it be useful for your organisation?

3.45pm-4pm      Closing

Morning/afternoon tea will be provided. BYO lunch or buy locally

Some light reading 

Recent papers from Museums and the Web 2016 conference

Museums on social media: Analyzing growth through case studies

Finding the voice: Planning and evaluation of social media in cultural institutions

From the museum of the future blog

5 things you could do with Pinterest, your institutions best friend

Integrated media strategies for museums                   

The Shorty Awards--to checkout winning social media (from a USA perspective)

http://shortyawards.com/8th/winners

MAT's current favourite Instagram Account

https://www.instagram.com/rockthatmuseumkid/

MAT facebook

https://www.facebook.com/matasmania/?ref=aymt_homepage_panel

A joint initiative for Arts Tasmania and Museums Australia Tasmania