Saturday, 26 September 2020

'Cultural heritage and tourism in a COVID-19 world' webinar


Richmond Bridge
Image: Tourism Tasmania & Nick Osborne

 to 11.30am AEST

Friday 2 October 2020

FREE to Tasmanian museums*

Register via this link.   

*AMaGAT Members to quote a code at the checkout. Non Member Tasmanians to call (02 6230 0346).

International and mainland visitors flocking to Tasmania seems both a distant memory and an unattainable future for many museums. For some museums tourists bypassed their doors and were seen as nice to have but too difficult to manage. As museums carefully re open and Tasmanians are incentivised to explore their own state which visitors should be the focus?   

This webinar is for museum staff and volunteers with an interest in sharing, growing and promoting the stories of their area to all visitors including tourists in a sustainable way.  It will assist museums and associated places to encourage and welcome any out of town visitors through providing a better understanding of current visitor needs and expectations whilst at the same time building relationships with the local community. 

One of the key images for the 2019 'Come down for air' developed by Tourism Tasmania featured the Winter solstice swim, part of Dark Mofo. The 2020 campaign Make Yourself At Home is designed to encourage Tasmanians to holiday at home safely, and support the local tourism industry while traditional interstate and international markets are not available.  Make Yourself At Home features outdoor experiences probably in line with COVID 19 safe arenas. Despite the current pandemic eco tourism, sporting spectacles and outdoor adventure consistently generates excitement in government tourism strategies with festivals, food fairs and events  identified as the cultural go-to in developing tourism products and promotions.  

What of museums?

AMaGAT hopes that greater attention is paid to museums in complementing the totality of a region's tourism offer; either through their exhibitions, online collections, public programming and cross promotions.  Part of this strategy is to ensure that museums are better informed of the tourism landscape and ready for business. The current uncertainties makes planning for tourists appear superfluous but in fact this intelligence is becoming more relevant to future proofing our cultural institutions.   


10am Welcome by Janet Carding

10 am Sensible and sensitive cultural tourism development

Professor Can Seng Ooi. Associate Head Research and Professor in Cultural and Heritage Tourism, UTAS

Sustainable tourism can work in many ways. Tourist destinations can be an integral and authentic part of the cultural landscape of the town and not simply a boutique activity for 'out of towners'.  Similarly the travel narrative can foster locals' understanding and appreciation of their place in a globalised world. 

How can we maintain the distinctive character of a place whilst sharing the benefits of tourism throughout the community?

10.25am: Tourism products

Alex Heroys, CEO Destination Southern Tasmania

Tourism will remain a key economic driver for Tasmania and considerable time and energy goes into research and strategies to guide an integrated approach. Destination Action Plans, market segmentation, and campaigns such as "Make Yourself at Home" are understood within the tourism industry but probably less so by museums.

 How can museums across the state become part of their local or even regional tourism offer? 


Museum case studies

There are many tourism success stories across the state whether it be in networking with bikers as for the Derby Museum; or in enticing tourists through a great cafe or shop such as the Tasmanian Wool Centre at Ross; or having open studios such as the Makers' Workshop; or simply being the destination experience itself as is the case with the Port Arthur Historic Site. The speakers below discuss their experience of cultural tourism.

10.50am The last boat

Dawn Oelrich, Director Burnie Regional Art Gallery

Both the Burnie Regional Museum and the gallery welcomed visitors off upwards of 30 cruise ships between November and March each year. The last cruise ship visit was Friday 13 March and we really do not know if or when they will resume. This poses some interesting challenges for our facilities into the future but it also is an opportunity to make a better connection with our community and regional audiences.

What are the expectations of the funding bodies for cultural tourism?  

11am Genealogy tourists

Maureen Martin Ferris, Curator East Coast Heritage Museum

The East Coast Heritage Museum is co located with the Glamorgan Spring Bay Historical Society Inc. This has enabled the museum to build connections between local families and visitors through its archival material as well as its changing exhibitions.

How can you attract genealogy tourists?

 11.20am Tasmanac

Janet Carding Director TMAG

Introduction to Tasmanac-the digital platform that connects Tasmania's cultural collections and encourages visitor dispersal into regional towns.

How can you get involved with Tasmanac?

 11.25 am Questions, thanks and way forward from Janet Carding

About the speakers

Professor Can Seng Ooi. Associate Head Research and Professor in Cultural and Heritage Tourism, UTAS

Can Seng is currently the Professor of Cultural and Heritage Tourism at the University of Tasmania. His other positions are Associate Head (Research) at the School of Social Sciences, and Co-Director of the Tourism Research and Education Network (TRENd). He is the Vice-President (Program, World Congress of Sociology), Research Committee 50 (International Tourism) of the International Sociological Association. 

Along with Anne Hardy he recently edited the interesting Tourism in Tasmania, published by Forty South.  This book is written in an accessible manner, for the general public. Twenty seven scholars, most from the University of Tasmania, came together to give diverse perspectives on the state of tourism in the state. Well worth a look and available for free here

Alex Heroys, CEO Destination Southern Tasmania

Alex manages Destination Southern Tasmania the peak tourism body for Tasmania’s southern region, stretching across the municipalities of Hobart, Glenorchy, Clarence, Brighton, Sorell, Kingborough, Huon Valley, Derwent Valley, Tasman, Central Highlands and Southern Midlands. Previously with the City of Hobart, although most of his tourism experience has been in the private sector, including owning and building my own tourism business which, at its height, had seven scuba diving centres across five countries. 

Dawn Oelrich, Director Burnie Regional Art Gallery

Dawn moved to Tasmania to take up the role as Director of Burnie Regional Art Gallery after working as Curator at the University of the Sunshine Coast. Dawn sat on several committees in Queensland including the Master Planning Committee, all new building committees, Chaired the Public Art and the Vice Chancellors Art Advisory Committees (VCAAC). Prior to the move to the Sunshine Coast,  she was the Exhibitions Coordinator at Redcliffe City Gallery from 1995 to 2003 and, in addition, a past board member of the Regional Galleries Association of Queensland (RGAQ), a member of the National Standards Review Committee and a member of the national University Art Museums Association (UAMA). 

Maureen Martin Ferris, Curator East Coast Heritage Museum

Maureen is the curator, researcher, historian, genealogist, author and complete dynamo at East Coast Heritage Museum, Glamorgan Spring Bay Council. She records, researchs, photographs, cleans, stores and exhibits the community's wonderful collection of photographs, books, documents and objects. You can see more about her museum and an interview wih Dawn on this blog as part of the museum standards series. See here

Janet Carding Director TMAG

Janet is our President. She began her career in the UK at London’s Science Museum, before moving to Sydney as Assistant Director, Public Programs & Operations with the Australian Museum. In 2010 Janet became Director and CEO of the Royal Ontario Museum, Toronto (ROM). Under her leadership the ROM broadened its audience, created new formats and raised the profile of the ROM’s important research. In April 2015 Janet commenced as Director of the Tasmanian Museum and Art Gallery (TMAG) in Hobart.

Don't forget to book. The webinar is THIS very Friday! I'll be introducing speakers and so on and hope you zoom with us.


Helen Whitty