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Richmond Bridge Image: Tourism Tasmania & Nick Osborne |
Friday 2 October
2020
FREE to Tasmanian
museums*
Register
via this link.
*AMaGAT Members
to quote a code at the checkout. Non Member Tasmanians to call lucinda.mccann@amaga.org.au
(02 6230 0346).
International and mainland visitors flocking to Tasmania seems both a distant memory and an unattainable future for many museums. For some museums tourists bypassed their doors and were seen as nice to have but too difficult to manage. As museums carefully re open and Tasmanians are incentivised to explore their own state which visitors should be the focus?
This webinar is for museum staff and volunteers with an interest in sharing, growing and promoting the stories of their area to all visitors including tourists in a sustainable way. It will assist museums and associated places to encourage and welcome any out of town visitors through providing a better understanding of current visitor needs and expectations whilst at the same time building relationships with the local community.
One of the key images for the 2019 'Come down for air' developed by Tourism Tasmania featured the Winter solstice swim, part of Dark Mofo. The 2020 campaign Make Yourself At Home is designed to encourage Tasmanians to holiday at home safely, and support the local tourism industry while traditional interstate and international markets are not available. Make Yourself At Home features outdoor experiences probably in line with COVID 19 safe arenas. Despite the current pandemic eco tourism, sporting spectacles and outdoor adventure consistently generates excitement in government tourism strategies with festivals, food fairs and events identified as the cultural go-to in developing tourism products and promotions.
What of museums?
AMaGAT hopes that greater attention is paid to museums in complementing the totality of a region's tourism offer; either through their exhibitions, online collections, public programming and cross promotions. Part of this strategy is to ensure that museums are better informed of the tourism landscape and ready for business. The current uncertainties makes planning for tourists appear superfluous but in fact this intelligence is becoming more relevant to future proofing our cultural institutions.
Program
10am
Welcome by Janet
Carding
10 am Sensible and sensitive cultural tourism development
Professor Can
Seng Ooi. Associate Head Research and Professor in Cultural and Heritage
Tourism, UTAS
Sustainable
tourism can work in many ways. Tourist destinations can be an integral and
authentic part of the cultural landscape of the town and not simply a boutique
activity for 'out of towners'. Similarly
the travel narrative can foster locals' understanding and appreciation of their
place in a globalised world.
How can we maintain the distinctive character of a place whilst sharing the benefits of tourism throughout the community?
10.25am: Tourism products
Alex Heroys, CEO
Destination Southern Tasmania
Tourism will
remain a key economic driver for Tasmania and considerable time and energy goes
into research and strategies to guide an integrated approach. Destination
Action Plans, market segmentation, and campaigns such as "Make
Yourself at Home" are understood within the tourism industry but probably
less so by museums.
How can museums across the state become part
of their local or even regional tourism offer?
Museum
case studies
There are many tourism success
stories across the state whether it be in networking with bikers as for
the Derby Museum; or in enticing tourists through a great cafe or shop such as
the Tasmanian Wool Centre at Ross; or having open studios such as the Makers'
Workshop; or simply being the destination experience itself as is the case with
the Port Arthur Historic Site. The speakers below discuss their experience of
cultural tourism.
10.50am The last boat
Dawn Oelrich,
Director Burnie Regional Art Gallery
Both the Burnie
Regional Museum and the gallery welcomed visitors off upwards of 30 cruise
ships between November and March each year. The last cruise ship visit was
Friday 13 March and we really do not know if or when they will resume. This
poses some interesting challenges for our facilities into the future but it
also is an opportunity to make a better connection with our community and
regional audiences.
What
are the expectations of the funding bodies for cultural tourism?
11am Genealogy tourists
Maureen Martin
Ferris, Curator East Coast Heritage Museum
The East Coast
Heritage Museum is co located with the Glamorgan Spring Bay Historical Society
Inc. This has enabled the museum to build connections between
local families and visitors through its archival material as well as its
changing exhibitions.
How can
you attract genealogy tourists?
11.20am Tasmanac
Janet Carding
Director TMAG
Introduction to
Tasmanac-the digital platform that connects Tasmania's cultural collections and
encourages visitor dispersal into regional towns.
How
can you get involved with Tasmanac?
11.25 am Questions, thanks and way forward from Janet Carding
About the speakers
Can Seng is
currently the Professor of Cultural and Heritage Tourism at the University of Tasmania.
His other positions are Associate Head (Research) at the School of Social
Sciences, and Co-Director of the Tourism Research and Education Network
(TRENd). He is the Vice-President (Program, World Congress of Sociology), Research
Committee 50 (International Tourism) of the International Sociological
Association.
Along with Anne Hardy he recently edited the interesting Tourism in Tasmania, published by Forty South. This book is written in an accessible manner, for the general public. Twenty seven scholars, most from the University of Tasmania, came together to give diverse perspectives on the state of tourism in the state. Well worth a look and available for free here.
Alex Heroys, CEO Destination Southern Tasmania
Alex manages Destination Southern Tasmania the peak tourism body for Tasmania’s southern region, stretching across the municipalities of Hobart, Glenorchy, Clarence, Brighton, Sorell, Kingborough, Huon Valley, Derwent Valley, Tasman, Central Highlands and Southern Midlands. Previously with the City of Hobart, although most of his tourism experience has been in the private sector, including owning and building my own tourism business which, at its height, had seven scuba diving centres across five countries.
Dawn Oelrich, Director Burnie Regional Art Gallery
Dawn moved to Tasmania to take up the role as Director of
Burnie Regional Art Gallery after working as Curator at the University of the Sunshine Coast. Dawn sat on several committees in Queensland
including the Master Planning Committee, all new building committees, Chaired
the Public Art and the Vice Chancellors Art Advisory Committees (VCAAC). Prior
to the move to the Sunshine Coast, she was the Exhibitions Coordinator at
Redcliffe City Gallery from 1995 to 2003 and, in addition, a past board member
of the Regional Galleries Association of Queensland (RGAQ), a member of the
National Standards Review Committee and a member of
the national University Art Museums Association (UAMA).
Maureen Martin Ferris, Curator East Coast Heritage Museum
Maureen is the curator, researcher, historian, genealogist, author and complete dynamo at East Coast Heritage Museum, Glamorgan Spring Bay Council. She records, researchs, photographs, cleans, stores and exhibits the community's wonderful collection of photographs, books, documents and objects. You can see more about her museum and an interview wih Dawn on this blog as part of the museum standards series. See here.
Janet Carding Director TMAG
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